Redmi mini brand, Poco released its new logo and brand mascot. The new logo design is defining the philosophy behind the brand, ‘‘Made of Mad’. It is also representing the change in the brand's philosophy. The mascot will be integrated into the brand’s campaigns across through different mediums.
This new logo and branding are aimed at younger users looking for more value for money deals on smartphones. Poco was introduced as a subsidiary to Xiaomi. However, the brand parted ways from Xiaomi, which was confirmed in November last year. Poco launched its first smartphone in India under Xiaomi in the year 2019 (Poco F1) . Poco is the third-largest online smartphone player in the Indian market, according to market statistics published by Counterpoint.
“To commemorate Poco's successful independent year, the entire objective of the brand refresh is to honor the community which is as different and unique as our smartphones in the market. Poco’s ‘’Made of Mad’’ said, Anuj Sharma, Country Director, POCO India, Commenting on the new logo unveiling. He also said, "It is a creative rendition of what our fans and consumers can expect from a brand that indicates a very compelling functional promise. It is also a representation of our consumers who are mad, eccentric, irreverent with a thirst to pursue perfection. Through this initiative, we want to build a belief system that enhances the overall POCO experience that our users find relevant."
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